Why Movie Stars Offer the Clothes Off Their Backs??

THE life of the celebrity-award-show dress is always short and frenzied. Conceived through a series of pleas by designers, fittings, rejections and more pleas, given birth to on the red carpet — generally without a single dollar changing hands — the dress dies in a garment bag in the back of a closet. Its existence is often memorialized only by People magazine.that the proceeds could be used to benefit people other than the designers, who get considerable publicity from these events.!!!